Wednesday, October 1, 2008

Nike Sportswear in Mexico City

Nike Sportswear has hit Mexico City and to kick off the campaign, Nike invited 8 artists to participate by creating works of art for the inauguration of NSW in the capital of Mexico. The international lineup includes: 123Klan, Bigfoot, Carlos Ramos, Jason Maloney, Jesse Reno, Joe Ledbetter, Tixinda, and Yurievi, the colorful posters created reflect bits and pieces of Mexico’s culture. All the works also feature a slogan that reads, “This is Sportswear.” Another interesting tidbit of information is that according to Comunicadores is that the artists were only given a one day prior to the inauguration to create the presented works.


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