Monday, July 28, 2008

Objectified - A new film by Gary Hustwit

From Gary Hustwit:

"First off, I want to thank all of you for your support during the making and release of Helvetica. The last two years have been quite an adventure, and it was my privilege to have you along with me. So I'm hoping you're up for joining me on another adventure: Objectified, my forthcoming documentary feature about industrial design. It's about the manufactured objects we surround ourselves with, and the people who make them. It's about the world of creativity behind everything from toothbrushes to tech gadgets, featuring some of the world's most influential industrial designers. It's also about consumerism, sustainability, and identity.

I've launched a new website and blog for the film here:

I've been lucky enough to find a super cast of designers and design experts so far:

Paola Antonelli (Museum of Modern Art, New York)
Chris Bangle (BMW Group, Munich)
Ronan & Erwan Bouroullec (Paris)
Andrew Blauvelt (Walker Art Center, Minneapolis)
Anthony Dunne (London)
Naoto Fukasawa (Tokyo)
IDEO (Palo Alto)
Jonathan Ive (Apple, California)
Hella Jongerius (Rotterdam)
Marc Newson (London/Paris)
Fiona Raby (London)
Dieter Rams (Kronberg, Germany)
Karim Rashid (New York)
Alice Rawsthorn (International Herald Tribune)
Rob Walker (New York Times Magazine)

And more participants TBA.

The film will premiere in early 2009; in the meantime on the blog we'll be discussing the issues covered in the film, posting still photos from the shoots, and video excerpts as we finish the movie. And this Helvetica email list will now magically turn into the Objectified email list. If you'd like to follow along, just sit tight and we'll put you on the new list automatically. If you're tired of all this design film craziness, you can opt out via the link below.

Thanks again for your support, and I hope you'll enjoy the new film!


-Gary "

looks like it's going to be another great one!! Definitely check out the blog

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