Tuesday, December 1, 2009

Vannen Watches have arrived at Hero.



Created on the premise that this genre of wearable art would never get made otherwise, founder David Stowe and an amazing lineup of artists have come together to bring Vannen to life. The first collection of limited edition Vannen Watches features designs by Buff Monster, Brian Morris, Chris Ryniak, Damon Soule each watch design is a limited edition of just 500 watches.

Individually inspected, assembled and packaged by hand in the USA, every watch is treated like a true piece of art. Each selected artist is given a plastic watch as a canvas to showcase their original artwork and connect with the world. Constructing wearable art that is both functional and accessible - but still exclusive - Vannen has given the public a fun new way to show their taste in art and fashion and support a new movement in artistic achievement. And all artists design their own custom packaging.

Based loosely around the Swedish word vännen (meaning "friends") brings some of today's best lowbrow art to wrists. Longtime watch fan and founder David Stowe wanted to fill the void in a medium that doesn’t always pair fashion with function, while incorporating his idea that working with friends helps people discover artists thus creating new friends.



Stowe also hopes that Vannen Watches will transform the insular nature of collectors. “If someone buys an art toy, book or print, it sits on their shelf collecting dust only to be seen by people who come to their houses. With our watches, you can show the entire world your taste in art and fashion.”

The inaugural series invites you to experience a new world where art meets fashion. And at $65 per timepiece, anyone can afford to have art wrapped around his or her wrist. Created on the premise that this genre of wearable art would never get made otherwise, founder David Stowe and an amazing lineup of artists have come together to bring Vannen to life. The first collection features designs by Buff Monster, Brian Morris, Chris Ryniak and Damon Soule.

The heart of Vannen Watches is to expose extraordinary artwork to people that may never have the opportunity to discover it, much less incorporate it into their lives. Each collection of watches is produced with one goal in mind – to support the global art scene by bringing awareness to each artist and invite the world to experience something new. Vannen is not only collectible art; it transcends all ages, genders and nationalities.

The first series of watches are available now at Hero and we have a limited supply of each. Get to know the artists here.

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