Naïve - Modernism and Folklore in Contemporary Graphic Design

This is a busy book year for us at Hero!! We have been published and featured in quite a few books that release in 2009 and we couldn't be any more humbled by it. Here is another great book we were published in, among some of THE most talented artists working today.

This phenomenal book entitled Naïve - Modernism and Folklore in Contemporary Graphic Design documents the extraordinary renaissance of Classic Modernism, from the 1940s to 1960s, in contemporary graphic design. This compilation introduces a new wave of young designers who are rediscovering the stylistic elements reminiscent of classic graphic design such as silkscreen printing, classical typography, hand lettering, woodcutting and folk art and integrating them into their work. Inspired by 20th Century American legends such as Saul Bass, Charley Harper and Alexander Girard, the burgeoning designers and their work showcased this in this book are inspiring, ranging from illustrations, poster art, editorials, book covers and record sleeves to stationary and textiles.

Naïve features some of our most talented friends as well, it is truly a great collection of work. For more information about Naïve and to check out spreads from this book go to the publisher, Gestalten's website here - the book should be available state side very soon.